Ananda, an exclusive boutique of sarees was established in August 1974, with its primary aim being revival of the genre of the handloom sarees of Bengal, with emphasis on novel designs, colours and mainly quality. Master weavers were engaged in Phulia, the seat of the Bengali saree and Dhaniakhali to recreate old styles in new fabrics; new threads were used in warp and weft - and thereby emerged the trademark Ananda Tangail, every Bengali woman's treasured possession...