Profile

Ananda, a household name since 1974, opened its doors to the citizens of Calcutta on 15th August 1974.Our boutique’s primary aim was the revival of the genre of the handloom sarees of Bengal, with emphasis mainly on novelty in designs, new colours and foremost on quality. Master weavers were engaged in Phulia , the seat of the Bengali saree, and in Dhaniakhali to recreate old styles in new fabrics, the weavers were provided with new yarns and as they skilfully worked through warp and weft , the trademark ‘Ananda Tangail’ emerged, every Bengali woman’s treasured possession .Change had begun – new dimensions were given by our designers who played with colours and motifs on a variety of fabrics – the Ananda block and screen printed silks were born .”Kalka” (paisley) “scroll” and “bobby Dots” became part of the language of the Ladies of Calcutta . Today Ananda can claim to be a “ one of a kind “ – a treasure trove of cottons , silks , chiffon , crepe – de – chines , Kanjivarams , ikkats, benarasis , - all crafted by award winning weavers for the discerning customers of the world.

Every woman of distinction, politicians, actresses, or business magnates has given Ananda the privilege to enhance her wardrobe with its exclusive creations. Exhibitions in the major metropolises of India and abroad have been very successful , and hometown Calcutta has always given it succour to enable it to call itself – the Ultimate in Style- as it tries to continue the legacy of the quintessential garb of the women of Bengal. Every woman of distinction, politicians, actresses, or business magnates has given Ananda the privilege to enhance her wardrobe with its exclusive creations. Exhibitions in the major metropolises of India and abroad have been very successful , and hometown Calcutta has always given it succour to enable it to call itself – the Ultimate in Style- as it tries to continue the legacy of the quintessential garb of the women of Bengal.